News
Facts, milestones, decisions.
A measured communication, not a flow. We publish what deserves to be known by our customers HoReCa , our key accounts and our resellers.
3 May 2026 · 7 min
The shifting centre of gravity — why houses with little in common converge on direct
Bose, Villeroy & Boch, Levi's, Nike, Birkenstock — five cases, one governance question. A measured reading of a structural shift.
Over the past three to five years, houses of very different ages and trades have taken back the direct customer relationship. Not a fad — a structural shift. Read in five cases, with sources.
(Céline Faure: Content Strategist & SEO Lead)
Read →3 May 2026 · 13 min
Anatomy of a product page that converts — an empirical review
Twenty years of research in web ergonomics and decision economics applied to boutique.montandor.fr — Baymard, Nielsen Norman Group, FTC, schema.org. Sources and regulation cited.
Which information elements, organised under which principles, cause an e-commerce product page to convert? Synthesis of the literature applied to boutique.montandor.fr — eleven canonical blocks, abandonment, F-pattern, USPs, PIM data, add-to-cart zone, reviews and legal compliance.
(Céline Faure: Content Strategist & SEO Lead)
Read →1 May 2026 · 4 min
The Montandor boutique opens its doors to HoReCa pros across Europe
Seven markets, seven languages, direct basket and 24-72h delivery in France via Chronopost — no intermediary, no quote, no waiting.
From today, boutique.montandor.fr is open to cafés, restaurants, bars and hotels across Europe. Full catalogue, prices in euros or Swiss francs, and a product adviser arriving in June.
(Céline Faure: Content Strategist & SEO Lead)
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29 April 2026 · 6 min
Why we moved away from a slate background to a cream one
A 48-hour inquiry, in the light of eighteen e-commerce sites and two recent studies
A simple question from our Chief Executive prompted a collective effort of observation and reading. Here, in full transparency, is what we found — and the decision we made together.
(Iga Zielińska: Visual Producer)
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